EMOUNDERGROUNDS challenge is to give a concrete contribution to the valorisation of the extraordinary richness and potentials of the targeted cultural assets, that will allow a sustainable, smart and inclusive growth of the whole ADRION area. The project addresses the Programme S.O.2.1, Topic 1 “Preserve, capitalize and innovate cultural and natural heritage” focused in supporting cultural heritage preservation and sustainable tourism, rising its competencies and skills also with the support from creative industries. The overall project objective is to boost the attractiveness/competitiveness of the involved transnational tourist destinations creating a new common cultural-creative tourist product.  Changes are expected in public policies of cultural heritage/tourism management, in tourist services integration and in the involvement of cultural-creative industries skills. Main Outputs are: a new TRANSNATIONAL COOPERATION NETWORK among CREATIVE CULTURAL TOURISM OPERATORS, a TRANSNATIONAL ACTION PLAN to implement a better valorisation of the ADRION tourist destinations, a TRANSNATIONAL STRATEGY for the smart, sustainable and inclusive management of target sites, 10 SMALL SCALE INVESTMENTS as pilot applications of technological, multimedia and interactive installations to manage, enjoy and enhance the cultural sites, 6000 NEW VISITS TO CULTURAL SITES by 30 cross-cultural events. Both visitors and sites managers will benefit from them. The project approach includes the animation of a public-private system to manage the transnational tourist-product, the development of emotional joint paths across cultural sites, capacity building, cross-cultural contamination and dissemination. Project territorial challenges can only be faced at transnational level, as they entail a holistic approach. The project provides innovative solutions rising the enjoyment potential of users, by virtual reality rooms, smart mobile applications, holographic demos, interactive screens/projections.

Project Partners:

Municipality Ivančna Gorica
Municipality of CARPI
Municipality of Kukes
Public Cultural Institution Fortress of Culture Šibenik
Regional development centre Koper
Rijeka Tourist Board
Tourism organisation of municipality of Bar
Trebinje Development Agency